BUSINESS STORYTELLING COURSE

Leverage Powerful Stories to Persuade Anyone You Meet

Our flagship business storytelling training workshop enables teams to utilise narratives to drive business and team goals.

Trusted by 15,000+ learners 4.9/5
Business Storytelling training by HighSpark

Trusted by teams in best-in-class organisations

Do your team members struggle with getting buy-in naturally?

Facing issues such as:

  • Slow decision-making internally
  • Difficulty communicating complex concepts
  • Lengthy meetings that go nowhere
  • Disjointed messaging
  • Fear of selling
  • Increased rejection of ideas

Empower your team with time-tested storytelling techniques

This workshop educates teams on how to harness the potential of effective storytelling techniques to influence, engage and inspire.

  • Clarify your ideas

    Learn the best practices to communicate clearly and simply about your ideas to internal and external stakeholders.

  • Tell stories that sell

    Experience our unique 5P Storytelling framework along with the right words to persuade people to say “yes”

  • Master persuasion

    Use the techniques and frameworks taught to continue to develop persuasive stories long after the workshop is over

HighSpark workshop participants at work
Portrait of Ririn Oscarin

“HighSpark is able to grasp YouTube business very well... During the session, they was able to speak Google/YouTube lingo which made us feel relatable... Our attendees mentioned that they value: the collaborative learning across different functions, great framework & unique storytelling techniques.”

Ririn Oscarin Manager, Strategic Partnerships Development (ID), Google / YouTube
Who is this course for?

Developed to help anyone tell riveting, persuasive stories at work

Corporate Execs

Execs who regularly present to C-level stakeholders and need to secure buy-in through clear, persuasive narratives.

Technical Professionals

Experts who translate complex ideas into clear, memorable, and actionable messages for non-technical audiences.

Emerging Leaders

Leaders who want to articulate vision, align teams, and inspire action through confident, persuasive storytelling.

Course Overview

Learn a proven framework based on the science of persuasive stories

Workshop Agenda

  • Master the elements of a good business story
  • Craft audience-focused narratives that land with clarity and purpose.
  • Structure presentations that flow naturally, connect emotionally, and drive logical action.
  • Apply storytelling techniques to turn complex ideas into memorable narratives that stick.
  • Pre-empt audience resistance and address objections to boost persuasion.
  • Learners get to experience our unique 5P Storytelling framework that has enabled our agency to help our clients close million-dollar deals and raise millions in funding.

Our flagship business storytelling training workshop enables teams to utilise narratives to drive business and team goals.

Delivered by experienced practitioners, the workshop is partially customised to your team, so the frameworks map directly onto the work they do every day.

Course Formats

Format

  • Virtual
  • Blended
  • Offline

Course Duration

  • Crash course
  • Half Day
  • 1-Day
  • 2-Day
Your Facilitators

Learn from experienced practitioners

Our programmes are led by facilitators that bring real, practiced industry experience so you get the best outcomes.

Portrait of Christine Soliven

Christine Soliven

Brand strategist and communications trainer

ACLP-certified trainer. Ex-Walt Disney, Christine is an experienced communicator and brand strategist, former business development head of a fast-growing F&B chain.

Portrait of Razinah Anwarali

Razinah Anwarali

Communications specialist and facilitator

ACLP-certified trainer with nine years of communications experience. Razinah has trained teams from organisations including SMU, A*STAR, Shiseido and Schroders.

Portrait of Jeremiah Maximus Lim

Jeremiah Maximus Lim

UX/Marketing Strategist, Executive Educator

Adjunct lecturer and digital strategist with over 10 years in marketing, UX design and digital learning. Founder of UNGRUMP.CO, and has designed and delivered programmes for organisations including Meta, MUFG and Columbia University. ACLP certified.

Portrait of Rahul Shah

Rahul Shah

Communications Specialist

A certified NLP, Enneagram and Coach Practitioner with a Grade 8 Gold Medal in Public Speaking from LAMDA. Has trained teams at organisations including BNP Paribas and Bayer

Frequently Asked Questions

Storytelling is a human-skill not limited to any specific role. It might sound cliché but we believe anyone can benefit from knowing how to tell persuasive stories that help further their causes and ideas.

You can expect to learn how to effectively study your audiences, structure stories and deliver them. These insights are garnered from best practices learnt from working with hundreds of clients from some of the world’s most admired brands.

The Business Storytelling workshop requires adequate time to impart the concepts and frameworks we use to tell effective stories. We recommend at minimum a one-day course and in most cases a two-day intervention to ensure that learners understand and apply the techniques correctly.

We often recommend this course to organisations with staff that are within the same team. This way, via collaboration, we can complete the workshop with an immediate pay-off of a story that they can use to speak to customers and stakeholders moving forward specific to that team’s needs.

Our programmes are partially customised to meet client needs. However, if you find challenges that require focused help, we highly recommend considering working with our instructors for one-to-one coaching.

Curious? Speak to our expert team.

Fill out the brief form and we'll get back to you with an estimate and discuss a plan for your company.

We'll arrange your meeting with a consultant to:

  • Provide cost estimates
  • Provide specific advice
  • Identify any blindspots
  • Share best practices
  • Discover your needs

Equip your teams with skills to thrive at work

Schedule a free call with our consultants to help you figure out which corporate training course best fits your organisational requirements.

Get in Touch