ChatAndBuild
Crafting a distinct brand identity for ChatAndBuild in an evolving AI landscape
Context
The platform empowering anyone to build and own intelligent AI agents
Launching in 2025, ChatAndBuild is a new product by Pivotal, designed to create a seamless no-code experience for users to create apps and agents by just describing them in natural language. The platform aims to democratise app creation, enabling anyone to build functional tools without any coding knowledge.
Challenges
Establishing a strong brand foundation for a new product
Given its early-stage nature, ChatAndBuild did not have a defined brand system or identity that could clearly communicate its positioning and ambition.
The team needed a distinctive identity that was not just aesthetic but could also signal credibility, innovation, and clarity to its stakeholders, which included investors, partners, and early adopters.
How we helped
Building a distinctive brand identity from the ground up
Through structured discussions and brand exercises with key stakeholders, we established a common understanding of how the brand should be positioned visually and strategically, both for the upcoming launch and long-term brand ambition.
Visual Identity: We developed a unique visual identity system for ChatAndBuild that was modern, interesting and tech-forward, while still maintaining credibility and clarity.
Product Website & GTM Assets: We applied the visual system to multiple product touchpoints, including the website and investor presentations, ensuring that every external-facing asset communicated a consistent and polished brand story.
Results
A clear and cohesive brand system designed for scale
The new brand identity provided ChatAndBuild with a strong, differentiated visual foundation that supports its positioning in a competitive AI market and enables consistent storytelling across touchpoints.
Distinctive visual identity tailored for the AI product landscape
Cohesive brand system that sets a clear direction for all GTM assets moving forward
Brand-aligned website and collateral that conveys ChatAndBuild’s vision effectively
After working with them on a number of occasions, I’m confident to say that the HighSpark team members are the best in their craft - I have never once been disappointed by their quality, delivery, or their consistency.
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