Designing Communication Learning Pathways Across BD’s SEA Teams

Context

Breathing life into communications in the medical space

BD Interventional specialises in breakthrough medical devices in the surgical and urology fields. With a strong focus on the SEA market, their goal was to remain a leading choice for healthcare especially in critical moments across both private and public hospitals.

However, standing out in a highly saturated medical devices market was a growing challenge. Convincing distributors, as well as internal and external stakeholders, required a clear and consistent narrative that could be delivered effectively by teams across the organisation.

HighSpark was engaged as a learning consultancy partner to understand their needs, design tailored learning pathways, and build a solution that would remain scalable as new team members came on board.

Challenges

Aligning multiple departments under one learning strategy

BD’s teams had diverse roles and challenges. Without a coordinated learning plan, departments risked inconsistent messaging, uneven skill development, and slower adoption of best practices.

How we helped

A learning partner to design lasting, department-specific pathways

We worked closely with BD’s Learning Team to diagnose gaps, map competencies, and understand team workflows. Based on this, we designed tailored learning pathways for each department, ensuring content and exercises were relevant to their day-to-day responsibilities. Each pathway was built to remain effective long-term, supporting new hires and ensuring consistent application of storytelling, visual persuasion, and persuasive delivery across the organisation.

Results

A successful communication transformation across departments

By the end of the programme, each department had a structured approach to communicate BD’s value clearly and consistently. Because the learning plans were tailored to each team’s responsibilities, participants were able to apply the frameworks directly to their real work - from leadership presentations to distributor negotiations and hospital engagements. The BD learning team was particularly pleased with how the programme addressed the distinct needs of each department while aligning them around a common narrative.